Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing) by Douglas Lambert, James R Stock, Lisa M. Ellram
Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing) by Douglas Lambert, James R Stock, Lisa M. Ellram PDF, ePub eBook D0wnl0ad
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.From reader reviews:
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